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Customer Dis-Service: Mishandled Social Media Hurts Brand Trust
Originally posted on http://creativeoncall.com Brian Solis had an interesting post recently (OK, many of his posts are interesting), touching on a critical corporate turf issue in the use, or misuse,...
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How to Use Digital Influence Without Damaging Brand Trust
Originally posted on http://creativeoncall.com OK, I’ve another bit of Altimeter research to recommend: “The Rise of Digital Influence.” As with many studies on social media, content marketing and...
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You Don’t Need a Content Writer – You Need A Pyschotic
Originally posted on http://creativeoncall.com Content marketing, though not really new, is the latest rage, a powerful means of brand engagement by which you may pull consumers toward you rather than...
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Why Women Trust Pinterest, and How Brands Can Benefit
Originally posted on http://creativeoncall.com BlogHer’s report “Women and Social Media 2012,” gave a big boost to Pinterest – it bested Facebook 81% to 67% on the trust rating. OK, so the cute new...
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Simplicity without substance: a brand trust killer
Originally posted on http://creativeoncall.com BRANDS NEED TO OFFER CONTENT BEYOND CLAIMS FOR BRAND POSITIONING TO RING TRUE The ad column in The New York Times last Friday was headlined “Paring Down...
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Genuine Brand Trust in the Artificial Intelligence Era
Originally posted on http://creativeoncall.com How will we communicate, and maintain, brand trust in a world of intelligent and autonomous devices? You have to admire the folks at Altimeter Research....
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What blogging clichés taught me about… Mark Schaefer
Originally posted on http://creativeoncall.com Using content marketing clichés for click-through may hurt credibility – unless you turn them on their heads In the brave new world of content marketing,...
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The End of Coffee As We Know It: A Content Marketing Mistake
Originally posted on http://creativeoncall.com Why, Even in a Coffee-Crazy World, Content Has to Be Its Own Incentive for Engagement When I first launched copyklatsch, I wanted it to be part branding...
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How to Tell a Brand Story to Build Brand Trust
Originally posted on http://creativeoncall.com American Airlines, Customer Service Ninjas, and the Power of a True Brand Story The new American Airlines rebranding has received a lot of attention...
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How “Love” Ruins Brand Trust
Originally posted on http://creativeoncall.com A Valentine’s Day Rant on Why I Hate the Word “Love” in Advertising What did you send your favorite brand for Valentine’s Day? What, no card for that...
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